Uber's competition in Sydney just got tougher.
Ola, a ride-hailer originally out of India, launched in Sydney Monday following its introduction in Perth last month.
Ola is coming in hot, offering customers their first three rides for free -- up to a value of AU$25. Even better, each ride thereafter during the launch period will be 50 percent off. How long said launch period will last wasn't indicated, though, for example, lasted one month.
The company announced more promotions would be coming to Sydney in the coming weeks, but didn't say when and if Ola would hit other Australian states, aside from Perth.
Uber enjoyed several years with thin ride-hailing competition since its culture problems, , throughout the company. The problems became public enough for co-founder and CEO Travis Kalanick ., but now competes with Taxify, . New kid on the block Ola arrives around a year after Uber's reputation began taking hit after hit, with reported
Though you may not have heard of it, Ola is no pushover. In India, it serves roughly 125 million customers and has a crew of a million drivers, according to the company. Over 7,000 drivers signed up for the service in Perth since its mid-February launch, the company said.