Gadgets

They call it unlimited, but it really isn't

I received a text from Vodafone announcing that my data cap has been lifted and I'm now able to download as much as I like. Seriously, it uses the word 'unlimited' and everything

Anyone who's read one of my blog posts or listened to Crave Podcast 85 will know that I find Vodafone's data plan to be something of a complete joke. Since signing a new 18-month contract to get an N95 8GB last year, I've been paying £7.50 a month for 120MB of data, which I think is the most preposterous charge for anything in the history of all chargeable things.

Today though, everything has changed, because I received this text message from Vodafone:


Pay close attention to the use of the word 'unlimited' in this text message

First, I was struck with their use of the letter 'u' to denote the word 'you'. That's something I get cross about in IRC, so when a message from my service provider rolls in with such a heinous abbreviation I really start to question the IQ of those in charge. Secondly, I noticed that my data cap has been lifted and I'm now able to download as much as I like.

Seriously, it uses the word 'unlimited' and everything.

Of course there's a fair use policy, which makes it clear that this product is anything but unlimited, and if you use more than 500MB you'll be in big trouble. So my question: why bother to waste my time by claiming it's unlimited in the first place?