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Telstra unveils T[Life] Melbourne

Telstra has thrown the covers off three new stores in Melbourne including the company's largest retail outlet located in the heart of Melbourne's CBD.

T[Life] Melbourne with the enormous LCD display.

Telstra has thrown the covers off three new stores in Melbourne including the company's largest retail outlet.

Telstra today opened three new T[Life] retail outlets located in Chadstone, Doncaster and Melbourne's CBD. The CBD store, located on the corner of Bourke and Swanston Streets, is apparently the "largest interactive telecommunications store in Australia", according to Telstra. Adding to the store's grandeur is a 22x2.5-metre LCD display located above the entrance to the store.

The enormous new T[Life] store covers nearly 1,900 square metres with much of the floor space of the store dedicated to interactive customer experience displays showcasing a range of communications and business technology. Telstra invites its customers to use the products on display with the assistance of 80 Telstra staff employed at the CBD store.

Telstra CEO Sol Trujillo spoke at the store's opening and referred to the new T[Life] as a "one stop shop" for telecommunications with a focus on customer experience.

"Australians told us that they want a store where the display mobiles work so they can play before they buy," said Trujillo.

In keeping with the "play before you buy" philosophy, the CBD location features a 50-seat auditorium where customer training sessions are scheduled daily. Customer service areas are also set up to field technical questions about telecommunications technology, similar to Apple Store's "Genius Bar". For more difficult technical assistance, two qualified service staff are available to attempt to fix faulty equipment.