Following Apple's acquisition of Beats (owner of the MOG brand in the US), Beats announced that MOG had "streamed it's [sic] last song" and the streaming serviceon 31 May.
The move comes less than a decade after MOG was founded by ex-MTV executive David Hyman, and just two years after MOG's US website is now displaying a message announcing that "MOG is now Beats Music" and that existing customers can get a free 60-day subscription to try out the new service.for US$14 million.
Despite the shift stateside, however, Telstra is standing by the MOG service in Australia. The telco introduced the service in June 2012, the first region outside the United States to do so, and has been offering "MOG powered by Telstra" subscriptions ever since.
Telstra issued a short statement on the fate of the service, reprinted here in full:
"The MOG service in Australia will continue to run as normal at this stage. Of course we will let our customers know more information when we know more."
The decision to maintain MOG locally follows similar moves from Samsung Australia, which recently announced that it would, despite a of the Music Hub brand.