Sometimes, you need to curse to make your point.
In the case of T-Mobile CEO John Legere, a curseless statement is rarer than a polar bear in Silicon Valley.
It's heartening, then, that he dedicated the full force of his lexicon to the phenomenon known as. In this, an iPhone 6 Plus was said to be easily bent in tight pockets. Nine people, according to Apple, complained.
Speaking at the GeekWire Summit, Legere offered (at around the 20-minute mark in the video below) this considered view, shortly after sitting on his iPhone 6 Plus: "That is such horses***. I mean, come on, what the f*** did you need to see?"
Warming to his theme and mock-bending his phone, he said: "The video of the guy that's doing this -- and if you could have seen his face, he probably would have been purple."
"The thing moves a little bit? Are you s***ting me? I mean, when was the last time you took any other...this is an amazing supercomputer in your hand. What the f*** are you putting it in your pants and sitting on it for?"
Yes, but nine people complained.
"Those nine people who sat on their phones...first of all, they need jeans that fit them a little better."
His conclusion: "This thing doesn't f***ing bend."
So there you have it. Legere revealed that Bendgate isn't slowing down demand, even though there is a "major supply issue."
As the interview progressed, Legere explained that Apple's exacting standards had made T-Mobile a better company.
He also offered that the Amazon Fire phone sold "about 10 units." Well, yes, but nine people didn't complain that it bent in their pocket.