Do the halls of malls give you a case of the jingle hells? You could kick back for a 20-minute break from rampant consumerism to learn more about the toxic mess it makes of the planet.
Fun, right? Actually, it is with The Story of Stuff. It's a short, friendly movie covering the ABCs of consumer culture. The sky may be falling, but we can prop it up, the film suggests.
The Story of Stuff was produced by Free Range Studios, makers of the Meatrix. That entertaining, animated diatribe against factory farming has attracted more than 15 million viewers. The studio's (Grocery) Store Wars parody has been seen by some 10 million people.
Released just several weeks ago, The Story of Stuff has already enjoyed 416,760 unique visitors. Its makers hope that Stuff might similarly leave a lasting impression that spurs people to rethink their role in a pollution-based economy.
Sure, call it eco-propaganda. Yet, the facts in Stuff are well-researched and cited.
Writer and host Annie Leonard is an environmental activist who has spent two decades touring dumps and factories around the world. The Sustainability Funders and Tides Foundation provided funding.
The first chapter is embedded below, or check out the full 20 minutes at StoryofStuff.com.