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Tech Industry

Starbucks revamps with Blue Martini

Starbucks said Tuesday that it is embarking on a four-year IT project that will replace a hodgepodge of order-management applications with a single software package from Blue Martini. Once installed, the software will enable buyers at Starbucks retail stores, business partners such as Safeway and United Airlines, and online store Starbucks.com to place orders for coffee and other merchandise via a Web browser. The Seattle-based coffee empire expects the project will help lower costs by streamlining the ordering process and reducing the number of software systems the IT department has to maintain, according to Michael Keneipp, Starbucks' vice president of supply chain systems. Although Blue Martini reported waning revenue in its third quarter and has yet to turn a profit, Starbucks says the software is worth the risk, because none of the other application packages it evaluated meets its needs.

Starbucks said Tuesday that it is embarking on a four-year IT project that will replace a hodgepodge of order-management applications with a single software package from Blue Martini. Once installed, the software will enable buyers at Starbucks retail stores, business partners such as Safeway and United Airlines, and online store Starbucks.com to place orders for coffee and other merchandise via a Web browser.

The Seattle-based coffee empire expects the project will help lower costs by streamlining the ordering process and reducing the number of software systems the IT department has to maintain, according to Michael Keneipp, Starbucks' vice president of supply chain systems. Although Blue Martini reported waning revenue in its third quarter and has yet to turn a profit, Starbucks says the software is worth the risk, because none of the other application packages it evaluated meets its needs.