Sprint is keeping up its effort to entice more Apple enthusiasts, this time offering a bundle of the iPhone and iPad for $100 a month.
The promotion, which ends April 9, pulls together the wireless carrier's existing iPhone for Life and iPad for Life leasing programs at a savings of $17 a month. The deal includes an Apple iPhone 6 smartphone and iPad Mini 3 tablet, both with 16 gigabytes of storage, for no upfront cost or activation fee.
The deal is just the latest in a series of deals and discounts Sprint has been offering under new CEO Marcelo Claure to bring back customers after years of users defecting to other carriers. Sprint is hoping it can remake itself as a cheaper option to Verizon and AT&T, while also competing directly with T-Mobile as the mobile value player. The company showed an early sign of success by reporting last month that it added a net 967,000 new customers.
Sprint has been actively courting Apple customers with the specialized iPhone and iPad programs, which let people lease the devices for 12- or 24-month periods, then either buy the devices, upgrade to new devices or return the leased devices and end the program.
Breaking down the monthly cost of the bundle promotion, customers will pay $20 for the iPhone for Life program and $50 for a Simply Unlimited talk, text and data plan for the phone. A separate 2 gigabyte data plan for $30 will be needed for the tablet, though the $17 monthly fee for the iPad Mini 3 is cut out as part of the promotion.