Internet

Sports sites aim to score traffic

Between the home run race and the start of football season, sports sites have their hands full with material to cover.

Between the home run race and the start of football season, sports sites have their hands full with material to cover. The big players are competing with ever-improving game plans that include redesigns, sports-oriented software applications, and even a new television show.

Home run race draws fans online
As Mark McGwire and Sammy Sosa race to beat baseball's home run record, sports sites are responding to the increased traffic with improved bells and whistles.

ESPN strikes a new course
The sports leader kicks off a new strategy with the incorporation of SportsZone and other branded sites into newly launched ESPN.com.

SportsLine launches TV show
Convergence between the Net and TV is budding in the active sports space with SportsLine's launch of a cable show.

Fox Sports Online beefs up
In time for football season, Fox kicks off a newly designed site in an effort to make gains in a crowded field.