Sony has no plans to scale back its third-party deals in 2016, according to PlayStation Europe boss Jim Ryan. He says in a new interview with MCV that co-marketing and exclusivity deals like the ones it already has in place for Street Fighter V, Destiny, Star Wars Battlefront, and Call of Duty: Black Ops III, will "continue to be really important."
"We are going to be strong with games that we have developed and we will publish, but third-party partnerships will continue to be important to us," he said. "The days of a platform-holder working in isolation are long gone."
Ryan added: "It is a connected ecosystem and relationships with publishers operate on many levels--they will certainly continue to be really important in 2016."
PlayStation president Andrew House previously said that Sony's investment in third-party deals for holiday 2015 was a strategic move as a result of the PS4's first-party lineup being "a little sparse." However, until now, it was not clear if Sony's emphasis on third-party deals would continue in 2016, a year when the company has some big games coming.
By comparison, Sony competitor Microsoft's approach has been somewhat different. With the exception of Rise of the Tomb Raider, Microsoft is largely focusing on first-party games. The company has also told fans not to expect many more third-party deals going forward.
"My strategy is more around our own first-party franchises, and investing in franchises that we own, and probably fewer exclusive deals for third-party content," Xbox boss Phil Spencer said in August. "I want to have strong third-party relations, but paying for many third-party exclusives isn't our long-term strategy."
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