As expected, Sony is selling exclusive models of its LCD televisions through discount retailer Target right now.
Though not available in stores until mid-September, Target.com shows a 26-inch and 32-inch Bravia 720p LCD on its site right now for $799 and $899, respectively. Both are significantly cheaper (and smaller) than the other Sony TVs Target carries.
Walmart.com is next, followed by availability in Wal-Mart Stores next month, according to a Sony representative.
The electronics maker revealed its discount retailer plan in June. Randy Waynick, senior vice president of marketing, said Sony would supply a unique series of models to Target, Wal-Mart and other big-box retailers in order to better target (forgive the pun) different niches of consumers. At the time, Waynick said the special models would be available at Target and Wal-Mart in the "next 60 days." Sixty days from June 11 was the end of last week, so apparently Wal-Mart is taking a bit longer than Sony expected.