Snapchat Stories are branching out, hoping to bring more people in.
Stories, the app feature that lets people and publishers string together photos and video clips that eventually disappear, will be easier to share outside the Snapchat app, as part of a redesign unveiled Tuesday.
The one big caveat: My Story, the compilation that you as an individual user can make yourself, isn't included (unless you're a big-time verified user).
Initially, users who press and hold tiles in Snapchat's Discover section -- where Snap and professional media companies create and curate bits of media -- will be able to share those Official Stories, as well as Our Stories and Search Stories. Official Stories are those made by verified accounts, Our Stories show a crowdsourced group of users' Snapchats based around an event, and Search Stories are the ones you find by searching keywords.
Although Snap has faced asince it became a the Stories feature has been one of its hits. The feature was so popular that Facebook blatantly copied it, also to great success. About a month after Snap went public, Facebook said that Instagram Stories, an almost exact copy of Snapchat Stories, was being used by -- more than the entirety of Snapchat users.
The new sharing feature, which is available on both Android and iOS devices, is aimed at giving more people a window into Snapchat, in the hope they'll become users too.
The redesign will begin rolling out Tuesday in countries including Australia and Canada, and it will continue to expand to other places over the next few weeks.
To share a Story outside of Snapchat, you press and hold the Story tile in Discover and choose "Share Story" from the options that pop up. Our Stories and Search Stories will be available outside of Snapchat for 30 days, and Official Stories for only 24 hours.
They can be sent directly by text or email, and shared on other platforms, which Snap didn't specify. You can also copy the link.
'Alexa, be more human': Inside Amazon's effort to make its voice assistant smarter, chattier and more like you.
It's Complicated: This is dating in the age of apps. Having fun yet?