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Shutterfly picks up cloud-based image-storing site ThisLife

Shutterfly plans to incorporate ThisLife's technology into its own platform to make it easier for users to store and share their images on the Web.

Shutterfly announced today that it has acquired cloud-based image-storing service ThisLife.

ThisLife lets users store photos and videos on the Web and share them with others. ThisLife screenshot

ThisLife is a lesser-known service for users who want to store photos and videos on the Web. Upon uploading videos or images to ThisLife, users can organize them into events or categories and share them with others. Shutterfly didn't say how much it acquired ThisLife for, but the company noted that the deal will enhance its own services.

According to Shutterfly, in the coming months, it will incorporate ThisLife's storage and sharing features into its own platform. Users will be able to add photos from a host of Web-based image repositories, including Facebook and Picasa, as well as their mobile devices, and keep them on Shutterfly's service. ThisLife's facial recognition and design features will be bundled into the enhanced feature.

Shutterfly has been on an acquisition spree over the last couple of years. In March 2011, the company bought popular competitor TinyPrints, and followed that up a year later with a Kodak Gallery buy. Shutterfly acquire Israeli photo software company Photoccino in May and mobile photo company Penguin Digital in September.

Shutterfly has not divulged the terms of its deal with ThisLife. It plans to share more details of the acquisition during its fourth-quarter earnings call next month.