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Short Take: Williams-Sonoma, Epicurious.com form alliance

Specialty retailer Williams-Sonoma is linking its online content to food site Epicurious.com, which is home to Gourmet and Bon Appetit magazines. The alliance will give customers one-click access to Williams-Sonoma products related to Epicurious content and recipes. Williams-Sonoma kicked off its online e-commerce initiative with their bridal and gift registry web site, wswedding.com.

Specialty retailer Williams-Sonoma is linking its online content to food site Epicurious.com, which is home to Gourmet and Bon Appetit magazines. The alliance will give customers one-click access to Williams-Sonoma products related to Epicurious content and recipes. Williams-Sonoma kicked off its online e-commerce initiative with their bridal and gift registry web site, wswedding.com.