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Mobile

Short Take: NetGravity upgrades AdServer

NetGravity, the leading vendor of software to manage ads on Web sites, has upgraded its flagship AdServer software. New features in version 2.1 include impression-based scheduling to maximize revenue, load balancing among multiple ad servers for a site, fault tolerance, and a faster user interface that NetGravity says can cut time spent on ad management by up to 50 percent.

NetGravity, the leading vendor of software to manage ads on Web sites, has upgraded its flagship AdServer software. New features in version 2.1 include impression-based scheduling to maximize revenue, load balancing among multiple ad servers for a site, fault tolerance, and a faster user interface that NetGravity says can cut time spent on ad management by up to 50 percent.