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Short Take: net.Genesis, IBM partnership

net.Genesis announced a partnership with IBM to provide Web site usage analysis for targeting content and advertising. net.Analysis Pro, net.Genesis' usage analysis tool, will be provided as the front end of IBM's Surf-Aid. Surf-Aid lets companies target advertising and content based on the activity patterns of Web site visitors.

net.Genesis announced a partnership with IBM to provide Web site usage analysis for targeting content and advertising. net.Analysis Pro, net.Genesis' usage analysis tool, will be provided as the front end of IBM's Surf-Aid. Surf-Aid lets companies target advertising and content based on the activity patterns of Web site visitors.