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Short Take: Media Metrix goes down under

Net audience measurement firm Media Metrix is expanding into Australia through a joint venture with Australia Market Research Interactive, an Australian new media market research firm. Under the agreement, Media Metrix and AMR Interactive will operate an independent, meter-based Internet and digital media audience measurement service for Australia and New Zealand. Media Metrix has appointed David Stewart-Hunter, formerly of ACNielsen, as chief executive of its Australia and New Zealand operations.

Net audience measurement firm Media Metrix is expanding into Australia through a joint venture with Australia Market Research Interactive, an Australian new media market research firm. Under the agreement, Media Metrix and AMR Interactive will operate an independent, meter-based Internet and digital media audience measurement service for Australia and New Zealand. Media Metrix has appointed David Stewart-Hunter, formerly of ACNielsen, as chief executive of its Australia and New Zealand operations.