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Tech Industry

Short Take: I/Pro to acquire NetCount technology

Web-traffic research company Internet Profiles Corporation announced plans to acquire the technology of its Los Angeles-based competitor, NetCount. I/Pro has signed a definitive agreement to purchase the intellectual property and products of NetCount, which requires the approval of both boards and is expected to be completed by mid-December. The consolidation of the two companies' Web measurement and analysis technology represents a step towards achieving industry-wide measurement standards--one of the keys to continued growth in online marketing.

    Web-traffic research company Internet Profiles Corporation announced plans to acquire the technology of its Los Angeles-based competitor, NetCount. I/Pro has signed a definitive agreement to purchase the intellectual property and products of NetCount, which requires the approval of both boards and is expected to be completed by mid-December. The consolidation of the two companies' Web measurement and analysis technology represents a step towards achieving industry-wide measurement standards--one of the keys to continued growth in online marketing.