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Short Take: Hasbro names marketing and e-commerce exec

Hasbro has appointed Wendy P. Riches to the newly created post of president, global direct marketing and e-commerce. Hasbro said it will begin selling a range of products direct to consumers via the Internet during the fourth quarter of this year, and Riches will be responsible for driving Hasbro's e-commerce strategy. She joins Hasbro from OgilvyOne North America, where she served as chairman and CEO.

Hasbro has appointed Wendy P. Riches to the newly created post of president, global direct marketing and e-commerce. Hasbro said it will begin selling a range of products direct to consumers via the Internet during the fourth quarter of this year, and Riches will be responsible for driving Hasbro's e-commerce strategy. She joins Hasbro from OgilvyOne North America, where she served as chairman and CEO.