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Internet

Short Take: Engage revises site monitoring system

Online ad network Engage is offering a new way for its advertising customers to monitor Web site activity. The system traces the number of cookies in a site's log files. It counts the number of visitors, how often they use a site, and the time they spend on each site. Previously, Engage's I/PRO auditing unit provided a service that counted Web page turns. Advertisers use the reports to help decide where they should place their ads online.

    Online ad network Engage is offering a new way for its advertising customers to monitor Web site activity. The system traces the number of cookies in a site's log files. It counts the number of visitors, how often they use a site, and the time they spend on each site. Previously, Engage's I/PRO auditing unit provided a service that counted Web page turns. Advertisers use the reports to help decide where they should place their ads online.