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Short Take: Borders hires Peapod affiliate as CEO

Faced with the prospect of remaining a laggard on the Internet, Borders pinned its Net hopes on Greg Josefowicz, tapping him as chief executive. The company hopes that Josefowicz's prior e-commerce and database management experience with an affiliate of online grocer Peapod will strengthen Borders.com. Josefowicz succeeds Robert DiRomualdo, who will remain as chairman. DiRomualdo served as interim CEO, replacing Phillip Pfeffer, who was CEO for only five months and did little to spark Borders' Web efforts.

Faced with the prospect of remaining a laggard on the Internet, Borders pinned its Net hopes on Greg Josefowicz, tapping him as chief executive. The company hopes that Josefowicz's prior e-commerce and database management experience with an affiliate of online grocer Peapod will strengthen Borders.com. Josefowicz succeeds Robert DiRomualdo, who will remain as chairman. DiRomualdo served as interim CEO, replacing Phillip Pfeffer, who was CEO for only five months and did little to spark Borders' Web efforts.