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Short Take: Be Free secures $17.6 million in financing, names CEO

Be Free, a behind-the-scenes technology provider for online retailers, has entered into a $17.6 million financing agreement with Charles River Ventures, Comdisco Ventures, and Matrix Partners. The company said it will use the money to expand its sales and marketing, client services, and technology-development operations. Separately, Be Free named Gordon Hoffstein, former chairman and CEO of PCs Compleat, a direct PC reseller, its president and chief executive.

    Be Free, a behind-the-scenes technology provider for online retailers, has entered into a $17.6 million financing agreement with Charles River Ventures, Comdisco Ventures, and Matrix Partners. The company said it will use the money to expand its sales and marketing, client services, and technology-development operations. Separately, Be Free named Gordon Hoffstein, former chairman and CEO of PCs Compleat, a direct PC reseller, its president and chief executive.