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Tech Industry

Short Take: Amazon emails customers

Online bookseller Amazon.com sent out a targeted email message to its customers updating them about changes in its service, including a Gift Center and gift certificates available by email and snail mail. Amazon is one of the few established online businesses that has risked being labeled a spammer for sending out mass email. But the company maintains it only sends it out to customers, so it does not fall into the spam category.

    Online bookseller Amazon.com sent out a targeted email message to its customers updating them about changes in its service, including a Gift Center and gift certificates available by email and snail mail. Amazon is one of the few established online businesses that has risked being labeled a spammer for sending out mass email. But the company maintains it only sends it out to customers, so it does not fall into the spam category.