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Internet

Service makes pass keys for Web sites

A new service called Ezlogin is trying to become a one-stop destination for people who want easier ways to use their personal Web pages.

A new service called Ezlogin is trying to become a one-stop destination for people who want easier ways to use their personal Web pages.

Ezlogin allows users to create a single username, password, and profile that can be used on any Web site that requires a log-in. A person first creates a "JumpPage," to list every registered Web site. Then he or she can enter the sites without having to enter their user ID or password every time.

For instance, this method can be used for access to a personalized Yahoo page, to log into Amazon.com, or to update a GeoCities.

JumpPage can also be used to register for new sites.

Web sites try to convert passive visitors into registered members in an effort to cash in on targeted advertising. Many portal sites have gathered millions of registered visitors by offering free services such as email, personalized Web pages, chat, and home-page building services. By turning visitors into members, sites create a loyal following, which is appealing to advertisers and direct marketers.

E-commerce sites also have taken advantage of their registered memberships. The best-known example is Amazon, which distributes a voluntary email list that displays book titles related to one's most recent purchase. Other e-commerce sites also alert users to sales and discounts.

Ezlogin is at the preview stage and plans to open officially July 13. The company said it will be featured on PC manufacturer Packard Bell's home page.