Have you ever been hurt by a lover who went back to her ex?
Have you ever experienced that constant troubling frisson, even when you were with them, that it was only a matter of time?
Well, might I offer you a little televisual solace? Jerry Seinfeld,, has gone back to his first wife, the Mac.
It seems almost a movie from an alien world to remember Jerry and Bill buying shoes and moving in with a normal American family.
I know some found these ads bizarre. I found that a good thing. And a very good thing for Microsoft. These movies were a delight, a departure, a signal of something that was finally different, a signal that someone was, well, thinking different.
Yes, they didn't last. They were, perhaps too daring for their time and their brand. But.
So to now discover that Seinfeld has appeared on HBO's "Curb Your Enthusiasm" with a MacBook Pro craftily centered on his desk is to experience something akin to a kitchen knife being sharpened upon one's spine by a recently fired busboy.
You can see a still over at TUAW, because I am too disturbed to show it here.
Although I have embedded a little waffle from Seinfeld and his co-starring minions explaining their enthusiasm for "Curb"'s Larry David.
However, if it is, indeed, remotely true that Seinfeld was paid $10 million for his aborted Microsoft ads, one might have hoped that he would have wondered if it was quite right to be seen with a Mac again so quickly.
Unless, of course, Apple paid him $15 million. Which they wouldn't. The company would have been more ready for him to pay it. So, Jerry, love "Curb Your Enthusiasm". But did you really have to? Did you?