Sega of America detailed plans to spend
$100 million on a marketing campaign for its Dreamcast game console. The
ad, created by Foote, Cone, and Belding, of San Francisco, is intended to
highlight how the system "thinks for itself," Sega said. The spot mixes
live action with about four seconds of Dreamcast produced animation and
marks the first time the Dreamcast console will be shown on television when
the ads start airing this week.
Discuss: Sega details Dreamcast plans
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