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Samsung's only in it for the money, says HTC exec

Technically Incorrect: Idris Mootee, HTC's new CMO says that while Apple is more than just a brand, Samsung merely cares about filthy lucre.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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Does Samsung have no edge with people? Samsung/YouTube screenshot by Chris Matyszczyk/CNET

I have a feeling that after today's Apple Watchfest, Samsung executives might have needed several snifters.

Having launched their own new phone last week, they now see its impact potentially diluted by Apple turning back time and attempting to move it forward.

One competitor, however, believes that Samsung isn't concerned about petty notions such as innovation and people-pleasing. Rather, Samsung merely wants the money.

In an interview with Ad Age, Idris Mootee, HTC's new chief marketing officer, praised Apple. He said Cupertino had been "super successful" at connecting people to its products. He said: "They stand for something bigger -- bigger than the brand."

He referred dismissively, however, to Samsung as "the other company." Describing it as "a massive brand and enterprise," he insisted that Samsung "doesn't stand for anything except for profit."

Sadly, he didn't elaborate on his views. However, one imagines that he might have been referring to Samsung's relative failure in creating an atmosphere of joy and expectation, of imagination and innovation.

There was a magical, revolutionary moment when Samsung hit upon mocking Apple's cult and released a Galaxy phone that, for all its unashamedly plastic appearance, at least was a stance against the status quo.

However, with the launch of the Galaxy S6, there was a sense that Samsung was now playing in Apple's design territory and abandoning its own. I have contacted Samsung for its reaction to Mootee's comments and will update this should I hear back.

Mootee admitted that HTC had emotional problems too. He expressed astonishment that the last HTC campaign asked people to " Ask The Internet."

"Who doesn't ask the Internet?" he said. He added: "I don't think it makes any sense at all."

HTC has created often beautiful products, yet has advertised them with questionable, if not bizarre, advertising.

Even signing Robert Downey Jr. didn't seem to move the company's emotional needle. Which is why it's odd that Mootee still believes that Downey can help him make adjustments.

This time, however, the "Iron Man" actor only offers a voiceover to a new ad that resembles many that have gone before it. For a plethora of brands.

It's a philosophical statements about life, the universe and how we're all one. This is not to be confused to Google's latest offerings for Android which claim " Be Together, Not The Same."

Emoting is one thing. Getting people to feel is a little harder. This is something that HTC has in common with Samsung.