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Samsung mocks iPhone users for being tied to power cords

Technically Incorrect: In a new ad, Samsung tries to put an iPhone or two on one of its wireless chargers. Oddly, it doesn't charge.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

Oh, look. An iPhone doesn't work with a Samsung charger. Samsung/YouTube screenshot by Chris Matyszczyk/CNET

It would be depressing if Samsung didn't at least acknowledge the launch of new iPhones by explaining what poor specimens of technology they are.

On cue, the Galaxists have released a new ad to remind Apple users that their iPhones don't work with Samsung wireless chargers. And perhaps also, that unlike Samsung, Apple doesn't make a wireless charger for its signature smartphone.

This isn't the first time that Samsung has suggested Apple users are slaves to power cords. Last year, it released an ad that described iPhoneists as ." This terms was first uttered by BlackBerry CEO John Chen.

Samsung's latest phones -- especially the Galaxy S6 Edge+ -- are extremely pretty things. However, the company has drifted a little as Apple has moved relentlessly forward. This week rumors emerged that Samsung was laying off 10 percent of its staff, which the company denied.

This latest ad is just a small reminder that the Galaxy phones do have material advantages. One thing Apple certainly didn't improve on with its new phones this week is, as my colleague David Carnoy pointed out, battery life.

The only question is whether people care enough about such advantages to switch from iPhone.

Commendable in this ad is the choice of music -- Lady Leshurr's "Queen's Speech 4" -- which creates a wonderful atmosphere for the tweaking. As well as, I suppose, for twerking, if that's what you're into.

Samsung needs to create a much broader and more compelling atmosphere around its phones to truly challenge Apple again, as it did when its first big-screen phones came out.