Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
If you don't buy a Samsung Galaxy S6 or S6 Edge, you're likely dead.
This is the conclusion I reach after watching Samsung make a sonorous declaration of fact in a new ad released today.
It's surely quite coincidental that it emerges on the very day that those of a certain other bent () are staring at their wrists and wondering just how their new Mickey Mouse smartwatches will look.
But this isn't living, people. At least, not according the Samsung. Feeling alive means becoming so excited that you'll leap off a cliff or take a fastball with eyes closed.
Just in case you don't get the point, the music screams: "I'm alive!" Those of dry humor will suggest this is actually Samsung singing about itself.
Still, there's something terribly modern about feeling alive just because you're opening a box with a new phone in it. Yes, the next big thing is here. It's called life. Or feeling. Or something.
Oddly, this isn't the only ad Samsung has released. A second one bears absolutely no relationship to the first. It features new "Late Late Show" host James Corden and has been posted by Samsung's UK arm.
In it, Corden plays the part of actor and director. Or, as Woody Allen calls it, normal.
It offers an entirely different atmosphere than the one released in the US. There has sometimes been tension between local markets and their penchant for humor and Samsung HQ presenting an entirely different tone.
both new Samsung phones are excellent. It will be interesting to see how different styles of advertising these phones might affect their sales in different markets.
One man's alive is another man's "Oh, do stop with that shrieking and tell me a joke."