Samsung has filed for six trademarks in Australia, including five words and a new logo.
Samsung has applied for several trademarks in Australia, including a number of words and a new logo for its UHD curved TV. As reported by trademark blog TMWatch, the company has filed applications to trademark the words "Plot", "App Connect", "DTOC", "Citron" and "Diffuser" under Class 9 of the goods and services trademark classifications.
This means that Samsung is attempting to trademark the words as they pertain to technology. The application to trademark "plot" and "citron", for example, will cover use on:
Computer software applications, downloadable; computer programs (downloadable software); computer application software for mobile phones, smart phones, tablet computers, portable media players and handheld computers; computer software for managing and organising various digital reading contents, namely, digital electronic-books, digital electronic-newspapers, thesis and digital electronic-magazines; mobile phones, smart phones; digital cameras; portable media players; MP3 players; MP4 players; portable computers; wireless headsets for mobile phones, smart phones and tablet computers; rechargeable batteries; battery chargers; leather cases for mobile phones, smart phones and tablet computers; flip covers for mobile phones, smart phones and tablet computers; tablet computers; television receivers; audio electronic components, namely surround sound systems; digital set-top boxes; DVD players; Light Emitting Diode (LED) displays; monitors; 3D eye glasses; computers; printers for computers; semiconductors; downloadable electronic publications; downloadable electronic books
That's rather broad, but there seems to be a focus on ebooks and other reading material. None of the terms seem to have been trademarked in other countries, or even in use by Samsung previously, (with the exception of "App Connect") which indicates that they are likely to be applied to new products.
It could also mean that the company plans to apply for trademarks in other regions, using the Australian trademarks — should they be granted — as precedent.
The applications have not yet been approved by IP Australia. You can read more about the filings on TMWatch.