Samsung is close to launching its first Australian Samsung Experience store in Sydney, with "coming soon" signs now up on the windows of the George Street premises. The store is in a prime location beside Myer, near the Queen Victoria Building, and is just 200 metres from Apple's flagship Sydney store.
The premises was formerly a FCUK clothing outlet, positioned directly next to the main entry to Sydney's biggest Myer department store. The previous store layout had a very shallow room, but lots of street window exposure, which gives it a lot of potential for product display.
The proximity to Apple Store George Street, less than 200 metres away across the street on the same block, is going to make for an interesting comparison. But retail is all about location, and the block between King Street and Market Street is as prime as it comes in Sydney.
Samsung Experience stores have opened in a number of Asian locations and in North America.