Editors' note: Check out our hands-on impressions with the Iofit smart shoes.
The Galaxy S7 and Galaxy S7 Edge smartphones won't be the only products Samsung shows off at Mobile World Congress. The South Korean electronics giant will also debut a new pair of connected smart shoes. The shoes, called Iofit, were developed by Salted Venture, a startup that is backed by Samsung.
We've seen connected shoes before from companies like Under Armour and Altra, but the Iofit sneakers look to take a different approach. Whereas past smart sneakers focused on activity and run tracking, Salted Venture's shoe is all about improving balance and body posture.
The shoe is equipped with built-in sensors to measure pressure and movement. It also includes Bluetooth connectivity to communicate with a companion app that will provide coaching to enhance your strength training and your golf swing.
The app displays results in real time and can provide audio coaching to help users fix their form. You can also video record your workouts to receive customized coaching and analysis, as well as the ability to compare your video side-by-side with another. The company highlighted in a press release how this feature could allow users to work with a trainer regardless of their location.
A crowdfunding campaign will be launched later this year for preorders. The fitness sneakers are expected to cost $149, while the golf shoes will cost $199. Salted Venture has also said that it is actively seeking partnerships with footwear companies to embed the technology in third-party products.
We will learn more about the Iofit sneakers at Mobile World Congress next week in Barcelona.