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Reciprocal gets $35 million investment

The pioneer in digital rights management closes a mezzanine financing round from a broad investment group including Xerox and Hewlett-Packard.

Reciprocal, a pioneer in digital rights management (DRM), has closed a $35 million mezzanine financing round from a broad investment group including Xerox and Hewlett-Packard, the company announced today.

The cash infusion comes on the heels of a product release and several deals, including a partnership with Xerox for secure digital distribution of print publications over the Internet and a joint venture with SoftBank--also an investor--to provide DRM services in Japan.

Earlier this year, Microsoft paid $15 million for a 10 to 15 percent stake in the company.

Reciprocal gives content providers of all stripes a way to block illegal copying. In addition, it allows them to track customer usage and to manage back-office operations, by administering royalty payments, for example.

Other companies competing in this market include InterTruste, which has a partnership with Reciprocal, and RightsMarket.com, a publicly traded company based in Alberta, Canada.