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Quick Take: Kodak EasyShare Max Z990

The Kodak EasyShare Max Z990 is a full-size megazoom featuring a 30x f2.8-5.6 28-676mm lens and a 12-megapixel backside-illuminated CMOS sensor.

Maybe it's because Kodak's been targeting women 18-35 lately, but it didn't make much mention of the EasyShare Max when it announced its other cameras at CES 2011. It's the company's newest top-of-the-line full-size megazoom, replacing the Z981.

The basic specs include a 30x f2.8-5.6 28-676mm zoom lens, 3-inch LCD and electronic viewfinder, and a 12-megapixel backside-illuminated CMOS sensor. As with all BSI sensors there's the promise of better low-light results and faster shooting performance. You'll also get full manual controls, raw capture, creative effects like an HDR mode for creating high dynamic range photos, and film effects reproducing classic Kodak film types.

The camera started shipping in March for $329.95, but can be found for less than $265.

Editors' take: The EasyShare Max has a much better finish and feel compared with last year's clunky Z981. However, Kodak's full-size megazooms continue to come off as more of an afterthought than a camera the company is actually putting effort into. CNET will have a full review in the coming months.