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Culture

Puma's latest bike won't get lost in the dark

It glows in the dark.

ProductDose

Some people will do just about anything to get their bikes noticed. But if you're one of those boring cyclists who just want lights for safety--as opposed to a statement--then Puma's latest model may be worth consideration.

The reason: It glows in the dark. We're not talking about some randomly placed stickers or reflectors here, but the whole frame. It's finished in luminescent paint that absorbs sunlight during the day, according to ProductDose, so it's not as if you'd be riding around in Day-Glo colors 24/7.

And lest you think this a silly idea, it should be noted that the phosphorescent trend on two wheels has already begun.