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Price elasticity prompts Fujifilm FinePix F20

Price elasticity prompts Fujifilm FinePix F20

It's not the sexiest reason to introduce a camera, but Fujifilm's FinePix F20 is for those cash-strapped few who can't--or don't care to--spent another $50 or so for the FinePix F30. (Note: the list price difference is more like $100, but that usually gets squeezed down quite a bit in the real world.) They're pretty much the same camera, but the F20 maxes out at ISO 2,000 (instead of 3,200) and ships with a less powerful battery, which lasts about half as long as the F30's.

We like the F30, and unless the company has managed to break anything when downsizing to the F20, the newer model will likely be a much better value. When it ships next month, we'll be able to tell you whether shelling out $299 for it is a good deal.