Pressplay, the music subscription service jointly owned by Sony Music Entertainment and Universal Music Group, has hired a trio of new executives as it moves toward launch.
Gene Kaino, formerly executive vice president at Jimmy and Doug's Farmclub.com, will serve in the same role at Pressplay. Kaino will oversee music programming efforts at the subscription service on both the content and technical side. Deborah Newman, most recently a vice president at start-up FullAudio, will serve as Pressplay's senior vice president of marketing, responsible for relationships with the Microsoft Network, Yahoo and other affiliates. Alex Luke, a longtime broadcast radio program director, will be Pressplay's vice president of music programming.