PodZinger will show 10- to 15-second audio or video ads that will run immediately before the content is played. PodZinger will split the ad revenue with the content creator. Content owners must sign up for the free service to have ads shown.
Advertising rates will vary depending on the ads, which will be relevant to the content, said Alex Laats, chief executive of PodZinger.
PodZinger uses speech recognition technology and natural language processing to make multimedia content full-text searchable, and it classifies its content based on topic and usage. The site currently makes money by displaying Google AdSense text-based ads.
On PodZinger, people can subscribe to audio and video podcasts, download, view or listen to them, or have PodZinger deliver new podcasts using RSS (Really Simple Syndication) feeds. Search results highlight keywords used and show the timestamp of where they are located in the content as well as allow the user to go directly to that spot. The service is also available in Spanish.PodZinger competes with Blinkx and video search engines at Google, AOL, Microsoft and Yahoo.