CNET también está disponible en español.

Ir a español

Don't show this again

Christmas Gift Guide
Culture

Pizza via emoji: Marketers ride texting craze with branded icons

Companies are jumping into the emoji phenomenon. Domino's lets you order a pizza by tweeting the pizza icon, while other brands like M&M's and 1-800-Flowers are making their own emoji keyboards.

A fresh, hot pizza is just an emoji away.

Emojis -- the cute, strange little icons programmed into our smartphone keyboards -- are a powerful force in our digital culture. And companies are turning them into marketing tools.

Watch CNET Update below to learn how to order a pizza from Domino's using the pizza emoji. And see how other marketers are getting in on the action with branded emoji sticker keyboards:

Now Playing: Watch this: Pizza via emoji: Marketers ride texting craze with branded...
2:57

CNET Update delivers the tech news you need in under three minutes. Watch Bridget Carey every afternoon for a breakdown of the big stories, hot devices, new apps, and what's ahead. Subscribe to the podcast via the links below.

Subscribe:

iTunes (HD) | iTunes (SD) | iTunes (HQ) | iTunes (MP3)

RSS (HD) | RSS (SD) | RSS (HQ)| RSS (MP3)

Download the audio version of today's episode:

Pizza via emoji: Marketers ride texting craze with branded icons