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Partial feeds in RSS

Back to partial RSS feeds to force you to pay CNET money through page views. I apologize, but that's the way this New Economy is run, and I am its willing pawn.

Until CNET gets ad-based RSS feeds, we're going back to partial feeds for RSS readers. Meaning, if you read this blog in an RSS reader like NetNewsWire, you'll need to click through to the full article if you find the first paragraph or two even mildly interesting. And given that I don't know how to make a point in fewer than 100 pages, this means you will likely need to click through on each post.

I apologize for this, but it's one of those New Economy trade-offs: CNET gets paid based on ad impressions. RSS (as currently implemented by CNET) cuts out those impressions. Ergo, the click-through is important for making sure CNET stays in business.

Speaking of which, this is going to spring into a full-fledged blog entry in the not-too-distant future, because I struggle with the same issue in open source all the time. Everyone likes free stuff. But to write even more free stuff, you need to get paid for it. Which makes it...not so free. The trick, incidentally, is not in convincing prospects that they should pay for free stuff. The trick is in convincing them to pay this week instead of at some indeterminate point in the future.

But that's a separate blog entry. In the meantime, please contain your ire at the clipped RSS feed to a dull rage. InfoWorld, ZDNet, etc. - they all provide clipped RSS feeds and require click-throughs. Now this blog is as lame as everyone else. :-)