Starting Wednesday, Pandora users will see a redesigned brand logo with a bold new color scheme. The app icon features a filled-in "P" dressed in sky-blue on a white background.
The update to the logo coincides with the launch of the company's revamped music subscription service called Pandora Plus.
Announced in September, Pandora Plus offers offline listening, unlimited skips and track replays without commercials for $5 a month.
For nonpaying users, a new rewind icon in the lower left-hand corner of Pandora's app lets you rehear the song you were just playing or any tune in your listening history.
The company is also expected to launch a full on-demand streaming music service for $10 a month later this year, set to compete with rivals Spotify, Apple Music and Amazon, which on Wednesday debuted a three-tiered membership program called Amazon Music Unlimited.