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Organic Online files to go public

Organic, which provides strategic consulting, builds Web sites and helps companies with marketing and brand building, follows in the wake of successful IPOs by rivals including Scient, Viant and Proxicom.

Internet services firm Organic Online today announced its intent to go public.

In a filing with the Securities and Exchange Commission, Organic said it plans to use funds raised in an initial offering of common stock to expand corporate infrastructure, reduce its debt and meet general corporate needs. The filing did not set the number of shares the company plans to offer the public.

The offering will be managed by a group of underwriters led by Goldman Sachs and Donaldson, Lufkin & Jenrette, and co-managed by Thomas Weisel Partners, according to the company's SEC registration.

Organic, which provides strategic consulting, builds Web sites and helps companies with marketing and brand building, will trade on the NASDAQ under the symbol "OGNC." The move follow a host of successful IPOs by rivals including Scient, Viant and Proxicom.

Founded in 1993 and led by CEO Jonathan Nelson, San Francisco-based Organic has done work for 250 clients, including Blockbuster, Boo.com, Chase Manhattan Bank, CDNOW, Compaq, DaimlerChrysler, Tommy Hilfiger and Washington Mutual. Organic has offices in the United States, Asia, Europe and Latin America. The company has about 700 employees.