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Optus Music brings unmetered music streaming to prepaid mobile customers

Spotify, Pandora, Google Play Music and more will all be available data-free, with customers also getting access to gigs and music discounts.

Optus

Prepaid customers often get the short end of the stick when it comes to bonus offers and telco deals. But that's set to change with Optus announcing the launch of a new Optus Music service to bring unmetered music streaming to its prepaid customers.

From May 2, the service will give customers on My Prepaid Ultimate and My Prepaid Daily Plus mobile plans unmetered access to a number of music streaming apps including Spotify, Pandora, Google Play Music, iHeartRadio and Guvera.

While the data-free streaming is the jewel in the crown, Optus Music will also offer other value-adds like access to "over 20 live music events each year," including gigs, events and meet-and-greets, thanks to Optus partnerships with Universal Music and iHeartRadio Australia.

And though the data-free deal covers only music streaming (as opposed to video streaming and download content), Optus Music customers will also get access to a smattering of "partner-generated editorial and video content" hosted by Optus, as well as 15 percent off "music products" through a dedicated Optus Music store.

The streaming offer is the latest in a string of content deals for Australia's second-biggest telco. Earlier this year, Optus announced a major deal to offer English Premiere League games exclusively to customers, and last year the company jumped on the video streaming bandwagon, offering unmetered access to Netflix when it launched in Australia.