Optus has announced an early-bird deal for customers streaming the upcoming English Premier League season, dropping the AU$15 fee for customers on entry-level plans and making access free across the board.
Optus nabbed the exclusive live EPL rights from Foxtel last year in a major coup that marked the company's transition from telco into a more diversified media company. But Foxtel fought back last month, announcing a deal with the EPL's top six clubs to provide games and additional content to its pay TV subscribers (though no games will be live).
Now, Optus has cut prices for all customers pre-ordering EPL streaming, meaning anyone who signs up by July 31 will get the first season for free.
Previously, the EPL package was only free for Optus customers on post-paid home and mobile plans worth AU$85 and above, while customers on entry-level plans needed to fork out an extra AU$15 per month for streaming access. After July 31, this pricing will once again apply.
According to an Optus spokesperson, the price cut is not a response to Foxtel's club channel deal, but rather an "incentive" to encourage fans to sign up early. The telco says this is particularly important for broadband customers who might need home installations.
Optus says the new deal is available to all new and existing customers on eligible plans (essentially most customers, except for those on legacy or grandfathered plans).
For full details and to find out if your plan is covered, head to the Optus EPL website.