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Online pet stores could be swimming in fish sales and are hoping to make a splash by selling live fish through their Web sites.

    Two online pet stores are hoping to make a splash by selling pet fish online.

    In separate announcements yesterday, and said they would soon be selling live fish through their Web sites. Both will offer the fish by teaming up with existing online fish suppliers. entered the market today by acquiring Torrence, California-based Flying Fish Express in a cash and stock deal. The companies did not disclose the financial details of the deal.

    Flying Fish Express, which has been selling pet fish online since 1997, offers some 3,000 different products, including saltwater fish, anemones, and corals. The company express-ships the fish overnight through Federal Express in oxygenized plastic bags and special packages marked with the words "live fish" on the box.

    Chris Luhnow, senior vice president of corporate development at, said that while Flying Fish Express will continue to use its Web site, plans to add the company's offerings to's Web site by the end of the month.

    Luhnow said chose to enter the online fish market to offer a range of services and products that are difficult to find in offline stores. looked at a number of companies before acquiring Flying Fish Express, Luhnow said, adding that Flying Fish was a leading online fish retailer, with revenues in the "millions" last year, and a high percentage of repeat customers.

    "They were a good fit," he said.

    Meanwhile, said today that it will sell salt- and freshwater fish through its Web site beginning this fall. Under the deal, a partner, which a company representative declined to name, will ship the fish directly to customers.