Officeworks is taking aim at Australia Post with a new parcel delivery service known as Mailman, offering parcel delivery across Australia, with one- to two-day delivery on offer between most capital cities.
The service is driven out of Officeworks' stores, with the retailer promising strong service thanks to late night and weekend opening times -- something that Australia Post currently doesn't offer. The tech and office supplies chain is also promising a one-stop-shop for parcel services, thanks to its range of parcel packaging, as well as print-at-home delivery labels.
The whole sending process is broken down into three steps. You start in-store by weighing and measuring the parcel or tube you want to send before checking these measurements against a chart to select the appropriate label for the package. You can either print this label in store, or do it all at home with your own printer. Finally, drop your parcel off in one of the Mailman lockers in Officeworks' stores and the retailer will take care of the rest.
Officeworks is also offering additional parcel protection in case of loss or damage, with up to AU$500 worth of protection available for up to AU$5 extra.
Parcels can be sent from stores in Brisbane, Sydney, Canberra, Melbourne, Hobart, Launceston, Adelaide and Perth, and delivery is available to virtually all of Australia with the exception of "some remote areas" and delivery to postal lockers and PO boxes. Delivery times vary, taking up to 5 business days for non-metro areas, but the delivery service is provided by Fastway -- Australia's largest independent courier company -- which has a national network of more than 700 delivery drivers.
Officeworks' Mailman launch is just the latest move in an increasingly competitive postal market in Australia and the country's incumbent postal service, Australia Post, has already been forced to adapt to this changing landscape.
In an attempt to get a bigger slice of the parcel pie and to capitalise on the growing online shopping trend, Australia Post launched itsin late 2014. ShopMate allows Australian customers to buy from online sites that don't offer international shipping, using US delivery address that then forwards parcels onto Australia -- similar to services such as MyUS.
Australia Post has also pushed further into the digital space, launching the MyPost digital mailbox in 2012 and recently announcing the launch of an app for Apple Watch allowing users to view parcel delivery information and track their parcel from their wrist.