Video card giant Nvidia has been calling its collection of hardware and software solutions for video image quality PureVideo for a while now. So when the company added support for HD-DVD and Blu-ray content, it made sense to call the resulting product PureVideo HD.
Announced this afternoon, PureVideo HD is platform agnostic, supporting both HD-DVD and Blu-ray, and tackles some of the thornier issues involved with the new technologies, from content protection to lack of CPU headroom for decoding hi-def discs.
According to a briefing Nvidia held today, future GeForce 7000-series cards (and currently, the GeForce 7950 GX2 and the GeForce 7600 GT) will be able to play Blu-ray and HD-DVD content at full resolution, thanks to onboard HDCP support and built-in hardware acceleration (even the fastest CPUs can't handle 1080p content streaming from an optical drive at 30fps). We've got one of those 7600 GT boards in our brand-new Blu-ray Sony VAIO RC310G.
PureVideo HD-compatible versions of playback programs such as PowerDVD and InterVideo's WinDVD are expected soon, creating a secure data chain, from the next-gen drive to the video card to the playback software.