Nokia's teasing us with a snowy video designed to get viewers all hot under the collar about a new camera phone.
The video gives nothing away, but shows eerie high-resolution panning shots of beautiful icy scenes, with references made to "pure detail," "pure depth," and "pure definition."
The 22-second clip ends with the text "Get ready to capture a pure view," with what looks like a massive frozen lake. Very picturesque, but what could it mean?
Read more of "," and watch said snowy video, on Crave UK.