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Nokia gets into retail

Finnish phone maker opens first flagship store in Moscow, intended to be more of a "place for discovery and entertainment" than sales.

No. 1 mobile-phone handset maker Nokia has taken a plunge into retail by opening its first Nokia flagship store in Moscow. The Finnish company plans to open another 17 similar stores over the next two years in other "shopping capitals of the world," it said Thursday.

Nokia stores are intended to be more a "place for discovery and entertainment" than sales, Olli-Pekka Kallasvuo, Nokia president and chief operating officer, said in a statement Thursday. "Whether it is demonstrating the features and capabilities of our latest multimedia smart phone or assisting a consumer with their mobile e-mail settings, we want to offer a relaxing, interactive environment for consumers to truly experience the power of mobility," he said.