Adding to the growing trend of popular musicians putting on virtual performances in the virtual world Second Life (Jay-Z, after all, did an in-game simulcast of his performance on "Jimmy Kimmel Live"), NBC Universal has announced the first concert in its recently-unveiled virtual headquarters. Tonight, in the "Peacock Room" of NBC Universal's Second Life building, there will be a "jam session" featuring Mark Roberge of O.A.R. and Robert Randolph of Robert Randolph and the Family Band. The virtual concert runs from 8 PM to 10 PM Eastern time, which is 5 PM to 7 PM in-game time.
The network has promised giveaways: event T-shirts for your avatar and CDs by the artists for your real-life persona. Plus, you can play hockey on NBC's ice rink.
NBC's Second Life headquarters can be found here.